BOTTLEROCK | BEHIND THE SCENES
For the past several years, we’ve had the honor of working with the amazing Latitude 38 Entertainment team to design and create a spectacular Platinum Lounge at Bottlerock. The annual 3-day music festival is held at the Napa Valley Expo and if the headliners weren’t reason enough to attend the wine, food and brew are.
IT STARTS WITH [A] BLANK CANVAS
Literally. A 102’ x 92’’ tent is transformed into the Platinum Lounge at the Napa Valley Expo. Lindsey Rion, our Founder and Creative Director, starts with inspiration renderings and shares her ideas with the Latitude 38 team. Each rendering is quite unique in terms of layout, custom builds, colors, textures, fabrics and furnishings. Once a direction is chosen, the Rion team is then set in motion: purchasing new furniture and pillows, incorporating our existing furnishings, designing custom features (like giant chandeliers, backdrops and faux brick walls), creating artwork featuring headliners, and designing floral.
INSTALL
Installation is no small feat. It requires months of coordination to get every component - from walls to sofas to florals - ready for install. And it takes a team. Precise coordination is essential to ensure all graphics, custom builds, floral orders, new purchases and our in-house items are in pristine condition, prepped and ready to be loaded on our trucks. Once transported to the Expo unloading is just the beginning. Our team must follow the detailed and elaborate CAD drawings we’ve created so that each individual item is placed exactly where it should be. In addition to that, there’s often assembly, hanging or putting the finishing touches on the custom builds that can only be done on site. Florals are ordered and designed in advance but can’t be delivered until the last minute to ensure freshness and longevity throughout the 3-day event.
TINY TENTS, TOO
In addition to the large tent designs we also partner with other wineries and breweries to transform their 10’x20’ tents and spaces. As Bottlerock attendees stroll through the festival they can visit these establishments and get a feel - or taste - of what they’re all about. Each space is designed in tandem with our clients to ensure they align with their overall brand, current promotion or business goal for the festival.
TOO SOON?
We’re working on designs for 2022 that we can’t wait to unveil. Hope to see you then!
